Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

As physical events return to the calendar, many marketers consider what the future of events will look like. Far from returning to BUA, Paul Evans writes about the ‘hybrid phase’ we are entering and ...

Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work with the human brain – instead of against ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...