Fandom has always been emotional. But for most brands, it has also been largely invisible. No one has created an operating ...

Fandom is not a new word, but people talk about it more often than ever before. Be it music or sports, the world has experienced how powerful fans’ hearts can be—not only in entertainment but also for ...

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

I don’t want to tell you how much time and money I spent on Sonic the Hedgehog last year. I bought a cashmere sweater with Sonic’s face on it, shelled out for tickets to a Sonic-themed orchestra, and ...

Infighting and backlash among Heated Rivalry fans is most pronounced on X—fueled in part by censorship-driven migration from platforms like Tumblr. “I was in my early twenties, I was trying to move to ...

Fandom is undergoing yet another round of layoffs, TheWrap has learned. The job cuts were further confirmed by impacted employees on social media. The wiki-driven company that owns brands like ...