The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Questions around transparency and control in programmatic advertising have come to the fore as tensions rise between agency networks and demand-side platform (DSP), The Trade Desk. Last week, Publicis ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...

Weeks after major agency networks such as WPP and Dentsu stepped back from The Trade Desk’s OpenPath citing transparency concerns, the development is increasingly being viewed by industry observers as ...

CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we provided on our last call, ...

TORONTO, March 19, 2026 (GLOBE NEWSWIRE) — illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) and Full Stack Big Data (FSBD) today announced a strategic partnership designed to help advertisers expand ...

OpenAI moves ChatGPT ads from CPM to CPC with $3-$5 bids after launch pricing collapsed. The company projects $2.5B in ad revenue this year amid $14B in losses.

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...