Fueling Loyalty: Insights from Shell’s Go+ Team on Engagement, Strategy & the Future of Loyalty
35:58
YouTubeLoyalty TV
Fueling Loyalty: Insights from Shell’s Go+ Team on Engagement, Strategy & the Future of Loyalty
In this episode, Charlie Hills is joined by Jakub and John from the Global and UK Shell Go+ Teams. Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Membership ...
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