Operant Conditioning in Marketing: Why Brands Reward Customer Behavior (Nike Example)
11:46
YouTubeLive Innovation
Operant Conditioning in Marketing: Why Brands Reward Customer Behavior (Nike Example)
Why do consumers keep coming back to the same brands? In this video, I explain operant conditioning and how it shapes consumer behavior. Operant conditioning is a learning process in which behavior is influenced by its consequences. When actions are followed by rewards, they are more likely to be repeated. Using Nike as a case study, we explore ...
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