This billionaire kept his Arizona Iced Tea at just 99 cents — and still hasn’t raised the price! 🧃 Don Vultaggio, the founder of Arizona, explains that even with rising inflation, shipping fees, and production costs, he refuses to pass those expenses onto his customers. He believes that keeping the price the same builds long-term trust — and that loyalty will pay off in the end. 💯 Even though their profits have slowly decreased over time, they’ve stayed true to their promise: 99 cents a can. W
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This billionaire kept his Arizona Iced Tea at just 99 cents — and still hasn’t raised the price! 🧃 Don Vultaggio, the founder of Arizona, explains that even with rising inflation, shipping fees, and production costs, he refuses to pass those expenses onto his customers. He believes that keeping the price the same builds long-term trust — and that loyalty will pay off in the end. 💯 Even though their profits have slowly decreased over time, they’ve stayed true to their promise: 99 cents a can. W
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