Since 1964, the Thurman family has been a cornerstone of the Pendleton Round-Up arena sign crew. For more than six decades, Butch, Rod, and a loyal team of family and friends have poured their time, energy, and heart into this tradition. Long before the first cowboy nods his head and the crowd erupts, this crew is out there, climbing, hauling, and hanging every sign that shapes the look and feel of Round-Up week. What started as lending a hand has grown into a family legacy, one built on pride,