Tim Cook Reflects on Steve Jobs and His Journey in Candid Interview with Dua Lipa In a fascinating conversation with global pop star Dua Lipa, Apple CEO Tim Cook opened up about his career and the legacy of Steve Jobs. After earning his degree from Auburn University, Cook spent 12 years at IBM before joining Apple in 1998, a move that would shape the future of technology. Reflecting on Jobs, Cook described him as “original” and unparalleled, stating that only Steve could have created Apple as we