From silos to synergy: Shell's journey to a 360 degree customer view
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From silos to synergy: Shell's journey to a 360 degree customer view
Shell is undergoing a massive transformation, from EV charging to reimagining convenience retail. To inform this change, they unified seven previously siloed B2C trackers into a single, agile solution. This new GBT framework provides an integrated 360-degree view of over 240,000 customers across 67 markets. The result is sharper strategies ...
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