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Two-Step Flow of Communication
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lessonbucket.com
The Two Step Flow Theory | VCE Media, Victorian Curriculum, Media Arts, digital literacy, media education, filmmaking
What do Al Gore and Kony 2012 have in common? Well, they’re both great examples of a communication theory called The Two Step Flow Theory. In the early days of mass communication, people believed that the media had a direct and powerful influence on audiences. This way of thinking about media influence became known as…
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