The new Sram Red AXS groupset is here! 🚨 After lots of speculation and the equipment hiding in plain sight at the Giro d’Italia this month, Sram has officially launched the new Red AXS groupset as well as three other new components from the Zipp family. Red AXS has saved weight, and features a new lighter braking action and upgraded front shifting performance. The eye catching shifters have also been overhauled with new ‘bonus’ shift buttons. The groupset will include the new Hammerhead Karoo c

The Bonus Buttons on RED and Force AXS controllers are more than just secondary shifters. Sure, their default setting is shifting, but they’re also completely customizable when paired with an ANT bike computer like the Hammerhead Karoo. You can configure your controls to perform dozens of different actions: swipe screens, mark a lap, drop a pin, skip an interval... and yes, ring a bell. 🔔 Watch the full step-by-step video: https://bit.ly/47t6Y8x | SRAM road